Qualifications
Education and Experience Required:
• Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
• 10+ years marketing experience
• Marketing, especially marketing operations and/or campaign strategy, experience
Knowledge and Skills Required:
• Mastery of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments
• Expertise with leading sales and marketing tools such as Salesforce.com, Eloqua and Aprimo
• Mastery of Sirius Decisions best practices
• Expertise in closed-loop sales and marketing practices
• Mastery across marketing mix and vehicles
• Recognized subject matter expertise and thought leadership in audience segmentation
• Excellent written/oral communications and analytical skills
• Excellent interpersonal skills; ability to build, manage and influence virtual teams
• Excellent negotiating skills
• Ability to interface effectively with all levels of management and functional disciplines
• Excellent influencing, consensus-building and conflict-resolution skills
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