Description
• Direct development of value proposition and positioning across industries/segments
• Develop innovative/ breakthrough industry or customer segment marketing strategies/plans and execute plans with relevant sales force
• Design and drive an integrated current and future solutions offerings across the whole ecosystem based on customer needs, internal products/ services and external partner offerings within industry and segment context
• Identify and prioritize key ecosystem partners and drive technical and business alignment with our product/ services offerings by leveraging our partner ecosystem
• Lead/manage cross-functional/cross-organizational teams in the development and execution of marketing long-term strategies and plans
• Direct cross-functional/cross-organizational closed-loop analysis and champion indicated actions to senior leaders
• Initiate/drive innovative /breakthrough cross-functional and cross-organizational strategies and tactics that generate revenue and share
Qualifications
Education and Experience Required:
• Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
• 10+ years marketing experience
• Industry, sales and/or channels experience
Knowledge and Skills Required:
• Mastery knowledge of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments
• Mastery knowledge across marketing mix and vehicles
• Recognized subject matter expert and thought leader in industry/segments and HP offerings/strategies
• Strong partner focus, including experience with partner marketing
• Excellent written/oral communications and analytical skills
• Excellent interpersonal skills; ability to build, manage and influence virtual teams
• Excellent negotiating skills
• Ability to interface effectively with all levels of management and functional disciplines
• Excellent influencing, consensus-building and conflict-resolution skills
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