Betfair, London, United Kingdom, £ 55,000+

Betfair
London, United Kingdom
Permanent
About Betfair
Passionate about sport, innovative in our approach, Betfair is a different sort of betting business.
Founded in 1999, Betfair pioneered the first successful Betting Exchange, which enables customers to come together to bet with each other. Over the course of ten years, the Exchange changed the face of sports betting and propelled Betfair from a start up to a member of the FTSE 250. Today, Betfair’s Exchange is as busy as ever and it remains our unique differentiator in the marketplace.
In 2013, Betfair launched a Sportsbook both to provide a more accessible product for the mass market and complement the Exchange’s coverage of sports betting markets. Together, both products offer a complete sports betting service to customers and they are increasingly being linked into each other in exciting ways, placing Betfair firmly at the forefront of innovation within the sports betting industry.
In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games, arcade and poker. Today we are one of the largest online betting and gaming operators in the UK market.Role Description
This role will drive Betfair’s customer centric, global marketing led CRM agenda using data, analysis and insight to bring together a compelling customer proposition aligned across Brand, Product, and commercial teams. This role will to take our CRM plans to the next level increasing ROI, improving effectiveness and driving towards a multi-channel, real time, data driven, increasingly automated, customer centric approach across all of our Sports products and regions. This is a high profile role expected to communicate strategy and plans to senior management in a compelling way.The Team
Reporting to the Head of CRM, Sports, this role drives the strategy, and planning within the CRM team from idea to planning to measuring success.  This role will work closely with the CRM executional teams, the data and insight team as well as the acquisition, brand and commercial teams.

Key Responsibilities

  • Devise the CRM strategy using market trends, past campaign results and insights into our customer base
  • Realise the strategy through planned change programmes
  • Plan and drive changes within Sports Marketing as a result of wider business change
  • Improve value/payback/ROI of CRM
  • Work closely with the data/insight analysis team (part of Sports marketing team)
  • Understand and drive objectives against specific engagement and customer profitability objectives.
  • Driving improvements in CRM processes, targeting, segmentation
  • Improve core CRM metrics across all channels
  • Advocacy & Customer Satisfaction (NPS shared)
  • Exploit multi-channel /multi-platform capabilities and drive new ones
  • Provide thought leadership to Customer Marketing across Sports/Poker/Games encouraging innovation, best practice and a platform for all Customer marketing.
  • Ensure design and delivery of programme in all countries

Essential Skills:

  • Strong strategic marketing and planning skills, based on a customer insight driven approach and mindset
  • Must have solid experience of CRM strategy in an online high tech company and a fast paced environment
  • Understanding and implementation of sophisticated customer segmentation targeting & data usage.
  • Knowledge of CRM system and processes (Campaign software, Data Management software)
  • Solid experience of using data to drive continuous improvement
  • Presentation skills – ability to sell an idea/direction

Essential behaviors:

  • Customer obsession: Start with the customer and work backwards.
  • Ownership & Leadership: This is your company, you own the problem. It is your job.
  • Smart: Strong analytical and problem solving skills, based on a data driven approach
  • Executional skills: Great attention to detail to execute flawlessly at speed.
  • Great collaboration: No own agenda, collaborates effectively at all levels across organisation.
  • Bias towards action:  Has an urgency to be first to market and takes calculated risks.

Results driven: Relentless focus on the key inputs to deliver the desired results.

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