Passionate about sport, innovative in our approach, Betfair is a different sort of betting business.
Founded in 1999, Betfair pioneered the first successful Betting Exchange, which enables customers to come together to bet with each other. Over the course of ten years, the Exchange changed the face of sports betting and propelled Betfair from a start up to a member of the FTSE 250. Today, Betfair’s Exchange is as busy as ever and it remains our unique differentiator in the marketplace.
In 2013, Betfair launched a Sportsbook both to provide a more accessible product for the mass market and complement the Exchange’s coverage of sports betting markets. Together, both products offer a complete sports betting service to customers and they are increasingly being linked into each other in exciting ways, placing Betfair firmly at the forefront of innovation within the sports betting industry.
In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games, arcade and poker. Today we are one of the largest online betting and gaming operators in the UK market.Role Description
This role will drive Betfair’s customer centric, global marketing led CRM agenda using data, analysis and insight to bring together a compelling customer proposition aligned across Brand, Product, and commercial teams. This role will to take our CRM plans to the next level increasing ROI, improving effectiveness and driving towards a multi-channel, real time, data driven, increasingly automated, customer centric approach across all of our Sports products and regions. This is a high profile role expected to communicate strategy and plans to senior management in a compelling way.The Team
Reporting to the Head of CRM, Sports, this role drives the strategy, and planning within the CRM team from idea to planning to measuring success. This role will work closely with the CRM executional teams, the data and insight team as well as the acquisition, brand and commercial teams.
Results driven: Relentless focus on the key inputs to deliver the desired results.
Per l’annuncio completo clicca qui.
Betfair, London, United Kingdom, £ 55,000+