Adobe Systems – San Francisco, CA – $ 100.000+

Adobe is changing the world through digital experiences. Our digital media and digital marketing solutions empower businesses to make, manage, measure, and monetize content. We are aggressively innovating to enrich content creation and to reinvent how companies interact with their customers across every digital channel. Just look around you, our impact can be seen on virtually every screen, from TV and movies to digital magazines, to websites and mobile devices.
There’s never been a better time to join Adobe. We are looking for exceptional talent who are ready to make an impact.
Postion Summary

We are looking for a Conversion Marketing Manager, who will manage our conversion marketing efforts at Adobe. The ideal candidate for this position will have a strong background in direct marketing and specifically in the conversion of free members to paid members through active use and engagement. Must have a demonstrated expertise in database and relationship marketing.

  • Working under the direction of the Group Manager, partner with the Services Marketing organization to implement a communications strategy that drives conversion of free members to paid membership through active use and engagement.
  • Develop global media recommendations, targeting strategies, creative direction, messaging strategies, and testing strategies for conversion-related marketing activities.
  • Establish funding requirements and secure budget in annual and quarterly planning process.
  • Provide strategic leadership during the creative process and program implementation, to ensure that program implementation supports strategy.
  • Manage global agency relationships in developing creative, and producing customer communications.
  • Work with Marketing Insights & Optimization (MIO) team to develop reporting and analysis around our key conversion programs and activities.
  • Position located in San Francisco
  • Bachelor’s Degree required, MBA preferred
  • 5-7 years of experience in direct/response marketing
  • Strong preference for candidates with experience at Saas companies with freemium or free-to-paid offerings
  • Strong background in relationship/CRM marketing with recent operational-level experience in such
  • Solid understanding of online advertising, social media and search strategies with a media planning background
  • Strong business analytical skills
  • Passionate – excited about creative technology offerings
  • Ability to inspire confidence from executives, peers and direct reports.
  • Comfortable and able to lead in a matrixed, international environment.
  • Exposure to web-analytics tools, and experience applying web-analytics insights to marketing programs and strategies
  • Excellent interpersonal communication, both written and verbal, as well as strong presentation skills required
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you’re looking to grow your career, Adobe’s the place for you. Discover what our employees are saying about their career experiences through the Adobe Life magazine.
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