For a large multinational company based in Munich, we’re searching for a talented Marketing manager, ideally someone with a background in technology & someone who has been an area marketing manager working with different offices across Germany, Austria & Switzerland
Responsibilities
- Develop the regional field marketing plan to support sales objectives and assist in growing the customer base in region.
- Research, recommend and drive targeted marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, press and analysis relations, direct marketing programs, industry events/tradeshows and the development of sales tools/case studies.
- Ensure effective and efficient two-way communication between Corporate Marketing and local Field Marketing.
- Liaise with local PR agency/contractor to develop and execute integrated marketing activity.
- Efficiently work cross-functionally and within virtual teams to oversee the timely execution of the marketing plan.
- Ensure all activities achieve certain standards and remain within budget.
- Liaise with the lead development team to ensure there is alignment between the field marketing activity and lead follow-up.
- Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.
- Ability to build relationships with diverse teams and internal organizational cultures
- Act as a senior marketing advisor and business partner to the VP and General Manager, CER
- Manage and coach the local Marketing team of currently 4 team members (1 Marketing and 4 Telemarketing)
Basic Qualifications
- Ability to articulate strategic initiatives into a message/position that is meaningful and relevant to the local customer, prospect and media.
- Experience in delivering effective B2B lead generation marketing campaigns, including but not limited to seminar events, webcasts, and direct email and online marketing campaigns.
- Ability to think strategically and keep abreast of the latest B2B Marketing innovations.
- Excellent project management skills with an ability to prioritize on their own, and delegate tasks when appropriate.
- Proven ability to work in a demanding fast paced environment and manage a high workload.
- First experience in managing and coaching a local Marketing team (2-3 team members with different tasks)
- Able to travel when required.
Desired Qualifications
- Bachelor’s Degree in Marketing and Communications, or other related field.
- Minimum 5-7 years experience in a field marketing programs role in a technology forward company.
- Native Level German and Business Level English
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